Shanghai, 16th-May. 2006; The Retail & Distribution Forum
The Retail & Distribution Forum hosted a panel on direct marketing on May 16. Matthew J. Estes (CEO, BabyCare), Gabrielle Chou (CEO, Acxiom; president, China Direct Marketing Association), Alfred Gu (CEO, Mecoxlane) and Tim Murray (CEO, Ringier China) talked about the current state of the direct marketing sector in China and how to build consumer trust, establish payment systems with new technologies, and identify the right marketing approach. Micah Truman (CEO, Wanmo) was moderator.
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