Shanghai, 17-October, 2003; General Mills has kicked off an integrated campaign,featuring animated 3D characters, for its additional line of snack foods - Rice Bugles brand.

The TVC is supported by an email push created by Wanmo. The email used the key visual elements of the TVC. "But when the viewer clicked on the animated characters, they did fun, naughty things like turn off the lights in the scene," said Byron Constable, co-founder of Wanmo.

View the email