Shanghai, 20th-April. 2006; What do you get when you combine Google, eBay and Alibaba together? A MASSIVE reach when it comes to marketing. Leading strategists in the industry cultivate interfaces between merchants (companies selling a product or service) and marketers (website owners who receive oodles of traffic on a monthly basis).

During the lean years following the internet technology boom beginning in 2000, marketers and advertisers had to justify their budgets beyond just reach and traffic to their websites. Now, the CEO and the board of directors had their sights set on advertising results that were key business drivers, namely how many leads originated from the advertising and how -many sales were generated. To serve this need, a results-oriented perspective emerged, namely "Pay for Performance" marketing; an accountable, results first and low risk marketing approach that is reshaping the marketing and advertising industry globally, explains T.R. Harrington, MD ¨C DarwinMarketing.com, China's leading interactive performance-based real-time direct marketing agency.

Pay-for-performance marketing revolutionized online marketing and advertising. With advanced knowledge of geo-targeting, organic search engine optimization and contextual advertising, online strategists strive to capture valuable leads from skilfully targeted buyers. Are today's marketing dollars about to yield mega results?

Distinguished Panel Members:

Forrest Xiangning Zhang
CEO ¨C Tixa/NarrowAd.com China's contextual p4p online-advertising moneytizer initiator Josh Li, CEO - WE Worldwide, China's award winning leading global marketing and advertising consultant group

T.R. Harrington
MD ¨C DarwinMarketing.com , China 's leading real-time performance-based interactive direct marketing agency

Hyde Fan, CEO
Piaowutong.com, China 's leading online performance-tickets-booking portal and advertiser/user of NarrowAD contextual p4p ads.

Moderated by:

Micah Truman CEO of Wanmo

EVENT DETAILS:
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Date: Thursday, April 20th 2006
Time: 6:30 p.m.
Location: Xinfuncun Arts Centre
Dong Cheng District, 8th Floor 8522-1008