Shanghai, 30th-March, 2004; Sponsorship package for brands in China
SPECIAL EVENT SPONSORSHIP OFFER FOR SUBSCRIBERS OF MARKETING DIRECTOR 1.1
During the week building up to May 1st 2004 Wanmo permission email will be officially launching across China by email “Yuan Bao” the adorable flash cartoon, who proved to be a runaway sensation with the audience during an email test campaign created for Women's day.
This upcoming “Yuan Bao” email event offers a sponsor brand an unparalleled opportunity to tie their brand to an image loved by young, professional people all across the nation at a fraction of the cost of any other media and consequently attract consumer to buy their product during the May 1st 2004 shopping vacation. Ideal for fashionable consumer electronic brands such as mobile phone, digital camera, mp3 players and laptop computers.
A recent research survey shows that 64% of those surveyed (aged 22 -28 consumers in China's key cities) have exhibited behavior that has been influenced by cartoon. Among those whose consumer behavior has been influenced by a cartoon, an overwhelming 96% admitted to either purchasing cartoon merchandise in the past or planning on purchasing cartoon merchandise in the future.
YUAN BAO CARTOON STORY
The flash launch story shows Yuan Bao sitting on the floor on top of her mothers mobile phone. When the viewer tickles Yuan Bao with their mouse, she giggles and moves. Each time she moves the mobile phone plays a different ringtone. Her reactions are hilarious and created to lighten up everyone's day. A “forward to your friend” function is added to the bottom of every email to encourage viewers to share the cartoon with their friends.
SPONSORSHIP PACKAGE
During the week of 24th April – 1 May the sponsor will have their brand featured (1/16th screen size) on all cartoons transmitted through the following media:
a) email to1.9 million subscriber (aged 16-34) in 32 cities for 51mymail, an email based shopping and entertainment information ordering service trusted and used by 10 million subscribers and over 22 of the worlds top 50 brands.
b) converted to DVD format and displayed 80 time per day on over 1600 Focus media LCD screen in shopping malls and office building in Beijing and Shanghai.
* Emails forward to a friend are free of charge
* Additional 5% discount on sponsorships contracts signed before 1st April and subscribers to marketing director 1.1 newsletter
Full Sponsor Package Price : RMB 558,000
* This special sponsorship price brings marketers a tremendous discount of 30-50% off normal permission email /LCD advertising tariff rates
Agency commission available
* For regional/demographic specific sponsorship packages please contact our sales team
Sales constacts:
Beijing:
mailto:Bconstable@Wanmo.com
Tel:010 6417 2665
Mobile: 13801081146
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The above campaign was conducted, in its entirety, using the Wanmo permission email marketing system. For more information regarding Wanmo's Permission Email Marketing System, please contact Forest Zhang at: FBrorest@Wanmo.com, 8610-6417-2665, ext. 291.
Marketing Director 1.1 is published by Wanmo, Beijing (http://www.Wanmo.com/). Please drop us an email at editor@Wanmo.com with suggestions or comments
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