Accessing the Chinese Consumer
Customer Information in China
¨C where to find quality, accurate date and how to use it
Our speakers will be looking into the best and most effective ways to access and use data, and its effectiveness as a marketing tool. We will be looking at online data marketing, legal restrictions to accessing data in China and a case study of companies using data to great effect.
The discussion will examine the following areas:
- Multi - channel technology and personal data as an effective marketing & advertising channel
- Email - the more profitable marketing channel for some businesses, the worst for other: why?
- Online ads ¨C how cookies, IP addresses are being used to improve advertising return
- Integrating data for multi-channel one-to-one marketing
- Legality and data: the complexity of the Chinese system and leveraging the data environment
- Advantages and challenges of using database marketing
SpeakerĄŻs Biographies:
Byron Constable, Co-Founder and President, Wanmo
Byron is one of the leading experts on online marketing in China. Co-founder and President of Wanmo China's leading online marketing company, he has been involved in the nation's online industry since its inception in the late nineties. Focused on developing new and better techniques to use the internet to create and gain value from databases for use in targeted advertising, Byron is a widely recognized expert on permission marketing, database building and lately in the area of performance based advertising.
Gabrielle Chou, Asia Pacific Leader, Acxiom Corporation
As Asia Pacific Division Leader for Acxiom Corporation, Gabrielle Chou is responsible for overall business and marketing strategy for Asia Pacific.Based in China since 1992, she has in-depth knowledge of Chinese business practices and culture as well as experience throughout Asia.She has been instrumental in designing and implementing successful customer management solutions and multi-channels marketing strategies in the Asia Pacific for some of the worldĄŻs top international brands.
Virginia Tang, General Manager ¨C Credit Cards & Personal Loans, Standard Chartered Bank (China)
Virginia Tang is the General Manager of the Credit Cards & Personal Loans division of Standard Chartered Bank (China). In her role she has been responsible for the creation and launch of the SCB Personal Loan, the first mass market unsecured personal loan on the mainland China market. Prior to joining Standard Chartered Virginia held senior positions in Capital One and GE Money. She holds an MBA from the University of Pennsylvania, Wharton School of Business.
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| Marketing Focus Group Presents: Accessing the Chinese Consumer |
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| Byron Constable, Co-Founder and President, Wanmo; Gabrielle Chou, Asia Pacific Leader, Acxiom Corporation;Virginia Tang, General Manager, Credit Cards & Personal Loans, Standard Chartered Bank (China) |
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| Tuesday 8th April 2008, 11:30 am to 1:30 pm |
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| Hyatt on the Bund, 199 Huangpu Road, T: 6393 1234 |
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| Member: RMB 280, Non-member: RMB 380 |
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| Pay at the event - cash only |
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| Event Information |
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