Byron is one of the leading experts on online marketing in China. Co-founder and President of Wanmo performance advertising, he has been involved in the nation's online industry since its inception in the late nineties. Over his decade in China he has established an entertainment website that became the second most popular in the entire country within 6 months of launch, and created the country's largest permission based email list.
Focused on developing new and better techniques to use the internet to create and gain value from databases for use in targeted advertising, Byron is a widely recognized expert on permission marketing, database building and lately in the area of performance based advertising. He frequently lectures on the subjects around China and overseas.
A fluent Chinese speaker, Byron is also an official advisor to the Chinese Network Police for international online security collaboration. In this capacity Byron is one of the principle initiators of the three way China, U.S., U.K. anti-spam treaty currently in place and the Chairman and organizer of China¡¯s efinance and online security conference, which began in 2006.
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