Client:
Founded in 1903, the Ford Motor Company is one of the world's leading automotive corporations. Having first entered the market in 1913, Ford has a strong presence in the China market.

Solution:
Brand Campaign

Objective:
To accompany the China launch of their new Mondeo model, Ford approached Wanmo to create a brand campaign that would raise awareness of the Mondeo among their target audience of white collar workers online and also acquire sales leads that met their validation standards.

Actions:
Ford and Wanmo created a pay for performance campaign with two goals: first to attract 8,000 unique visitors to the Ford Mondeo website, and second to acquire 200 registered sales leads. Both goals were to be met within 20 days.

To meet these goals, Wanmo's design team created 32 different banner advertisements using assets provided by the client. These advertisements were then served across the entire Wanmo ad network. Consumers who clicked on a banner were taken through to Ford's own welcome and customer registration pages.

Results:
Wanmo met Ford's campaign goals within 1 week of the campaign's start, achieving both 200 registered sales leads that met the client's validation standards, and driving 8,000 unique visitors to click through to the Ford Mondeo website.