Client:
Established in Italy in 1972, Wall Street Institute is fast realizing it's mission to become the world's leading provider of English language instruction and other educational services.

Solution:
Customer Acquisition

Objective:
Following rapid expansion Wall Street institute faces the challenge of continuing to generate a steady supply of new business for their 7 education centers in Shanghai. To meet this challenge, Wall Street Institute approached Wanmo with the task of generating consumer registrations to keep their sales teams supplied with new leads.

Actions:
Wanmo placed banner advertisements for Wall Street Institute across their entire ad network. Placement of these advertisements was determined entirely by Wanmo's distribution technology. This selected optimal locations for the Wall Street Institute advertisements based on the pre-agreed cost of each registered consumer and the performance of the ads in each location.

Consumers who clicked on the advertisement were taken through to an online welcome page to determine their home city, with Shanghai residents then attracted with by special offer to click through to an online registration page.

The design of banner advertisements, welcome page and online registration form was completed by Wanmo's in house creative team using assets supplied by the client, and final data was delivered as a complete list.

Results:
Following on from successfully acquiring 500 new customer leads in the initial test period, Wall Street Institute continues to rely on Wanmo to deliver new customer leads, and has extended the scope of this work out to provide support to their 3 education centers in Guangzhou.