Client Background:
Mercedes - Benz China Ltd. (MBCL), was established in 1986, a 100% DaimlerChrysler AG subsidiary. Famous as a high quality high-end status symbol.

Goals:
Promote Benz 2008 new product launch as well as raise brand awareness on the Internet. Create an interactive channel to engage the consumer to browse the website.

Action:
Making the ad more relevant to the users. Advertiser only needs to pay on a performance (click) basis.

Solution:
Wanmo chose to have full page (950*450) performance ad show in www.china.com top slot home page and the first page of the auto channel. Wanmo captured consumer behavior data and provided click quality control and fraud detection.

Results:
Achieved more than 22,287 effective clicks from more than 15,000,000 impressions within 8 days.