Client:
Founded in Paris in 1969, Sephora is a leading global retail beauty chain.

Solution:
Brand Campaign

Objective:
To accompany the launch of their new online store in China, Sephora approached Wanmo to create a brand campaign focused on driving traffic to the newly launched site and attracting consumers to register for the brand's consumer club.

Actions:
Wanmo created a two-pronged approach, with the dual goals of attracting 130,000 unique visitors to Sephora.cn and acquiring 3,000 registrants within the 1 month campaign.

To complement banner advertisement designs provided by Sephora, Wanmo's design team created a click through landing page and online registration form for consumers looking to join the Sephora club.

Advertisements were then served across Wanmo's extensive ad network, targeted to reach Sephora's primary target audience of female white collar workers aged 18-35. Sephora was able to reach its greatest possible audience within the target demographic by utilizing Wanmo's combination of extensive reach and targeting technology.

Results:
with the help of Wanmo Sephora achieved their campaign goals well ahead of schedule, reaching the target of 130,000 unique visits to their online store and 3,000 consumer registrations within 15 days of starting the online campaign